Formerly Melissa Chowning Media, newly named Twenty-First Digital, has hired Ashley Mulder, an audience development director with over 10 years experience in city and regional publishing.

The name change is a nod to the twenty-first floor that D Magazine occupies and where Melissa and Ashley worked together and honed their proven audience development tactics and strategies. Together, the two bring an experienced and strategic take on audience development with a combined 24 years’ experience working on more than 10 different publications. 

In the publishing world, change can be a four-letter word. With the reliance of ads and clicks to stay in business, website and media publishers are losing traffic and ad spend to Facebook and Google. With a whiff of change in the air, it’s time publishers understood the trends and tools available to increase audience engagement and advertising dollars. 

Changes are happening and the most agile of publishers have the best chance for survival.