7 Skills to Seek in Your Audience Developer

7 Skills to Seek in Your Audience Developer

Ash Considine

There is a large period of transition happening in the Audience Development profession. Five or six years ago, your audience developer was relegated to handling circulation and distribution. Today, it’s at the forefront of most publishing/media companies and a key resource of the C-Suite. While the importance of the field within a company has risen, the talent pool has not, making it a challenge for the C-Suite to find the right fit. From our view, we’ve seen some of the signs of what makes someone successful or unsuccessful in this role that may not be in your Audience Development job description. Here are our suggestions on the skills (or personality traits) to seek when hiring your next A.D. superstar.

The Membership Puzzle Webinar Recap

The Membership Puzzle Webinar Recap

Chelsey Shockley

I encourage you to look at ways that journalism can optimize trust. Sites (both big and small) contain trust indicators that can fuel a brand’s audience revenue generation and audience development goals. Recently, The Membership Puzzle’s Emily Goligoski sat down to discuss the organization’s recent work on studying the keys to building sustainable membership programs. Here are some of the major questions Goligoski helped us answer … and a peek at our team’s notes:

Let Intelligent UX Drive Your SEO Strategy

Let Intelligent UX Drive Your SEO Strategy

Chelsey Shockley

What type of content drives your brand? Is it travel and dining? Health and wellness? Arts and events? For publishers, it’s often all of the above. The print-first mindset and the desire to be everything to everyone can be seen on the home page of many publications. This page is filled with an overwhelming (and often overlapping) number of directory and subdirectory categories in order to entice readers to journey forth into the site - continuing to ignore the fact that most users enter their site from one of their hundreds of thousands of pages.

How Vox Turned an Oops into an OK

How Vox Turned an Oops into an OK

Lauren Frappier

If you’re anything like me, you’ve woken up in middle of the night (at least once) to a nightmare that involves sending out your publication’s newsletter with either A. a typo, B. the wrong link, or the worst of all, C. incomplete. These nightmares are much like the waitress nightmares I’ve been having since my first job at 16. You know, the ones where you’re the only server in the restaurant, a family reunion comes in, and your pen runs out of ink? #Anxiety.

VoyageDallas Q&A With Melissa Chowning

Lauren Frappier

Founder and CEO, Melissa Chowning, shares her startup journey with VoyageDallas. In this Q&A style interview Melissa delves into how Twenty-First Digital started, the biggest obstacles she faces, her holistic approach to business—and why she names fellow TFD strategist, Ashley Mulder, her partner-in-crime.  

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