We are actively accepting new projects. Let’s talk if you want to build a deeper connection with your audience.
As marketers, we are only as good as our tools. It’s not news that Facebook changes their game frequently, and anything that changes at Facebook can impact entire industries (cough, cough ... publishing). But I’m not here to talk about algorithm changes for organic social, it’s our job to understand what platforms to spend marketing dollars with and how to effectively connect your message to an audience, ultimately ending in revenue.
We’ve made it to the last entry in our TFD: Marketing Funnel series! And we’ve saved your C-Suite’s favorite for last. Why would it be their favorite? Well, obviously this, but also, conversions are easy to assign value. I sent out an email subscription offer, I got this many subscriptions … voila magic! 1 + 2 does = 3.
The weather is cooler, the pumpkins are here, and it’s time for people with opinions to start publishing articles announcing what to watch for in the media and publishing industry in the coming year. There are many others like it, but this one is mine.
We’re almost nearing the end of our series and now that we’ve laid the groundwork to be able to nurture our leads by having the right martech in place, we can get to more of the fun email stuff. From capture to conversion, we’re highlighting some of the best practices that have proved successful for priming our customers to conversion.
TFD has a new employee! We’re thrilled to introduce the 6th member to our mighty team, Jerrika Gabriel. Jerrika is our resident expert on all things paid social and brings with her agency and corporate experience, working previously for Lennox International and Medical City Dallas. From HubSpot to SEO and digital ad campaigns, Jerrika’s experience is a perfect fit for our growing team.
It’s here, and frankly I couldn’t wait to speak to my favorite part of the funnel—nurturing your lead. It’s my favorite part for a couple of reasons, but mostly because much of middle funnel success is buoyed by email, and what’s not to love about EMAIL. Forget all these kids and their social medias (disclaimer: over 68% of people on Earth between the ages of 50-64 are on Facebook) and SEO?
