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My mom taught me a trick for getting more mileage out of kids toys. You rotate them. Put a train set hidden and away for 6 months and then get it back out? It’s like someone brought them a brand new train set, I kid you not. While rotating a batch of toys last month, it occurred to me that a similar practice could work over in the audience development side of my brain.
It’s the most lucrative time of the year. And while it’s only August, you’re already behind schedule (in some cases) if you haven’t queued up your holiday playlist and started strategizing this year’s holiday efforts. And with everything that’s happened in 2020, holiday sales may be a Hail Mary for some … so let’s make it count.
We’ve written about our favorite newsletters and strategies to convert via email in general, but as consumer newsletter products continue to evolve, it’s important for marketers to adapt. We’ve identified five trends to test in your newsletters over the next few months, as well as tool suggestions to help make it possible.
Today starts the official #facebookboycott, where brands, retailers, and major corporations are pledging to stop spending advertising dollars on Facebook for the month of July. And looking at the list, there are a lot of players participating at this point. If you haven’t been paying attention, Facebook has been under major heat recently to do more on their platform to combat hate speech. Something we’ve been talking about for years, but that has recently been amplified by the murder of George Floyd by Minneapolis police officers.
Recently, a colleague experienced an irksome response from a coworker when she could not meet with him at short notice. She felt frustrated that he seemed to show little compassion or understanding when she’s currently balancing a full-time job and homeschooling two young children. She’s not alone.
Driving traffic to your website with an optimal social media strategy is something we have written about for both paid and organic efforts. However, we haven’t yet discussed how you can use Instagram features to encourage audience engagement while going live. With the novel coronavirus wreaking havoc across business models across the globe, brands are going live on social media as a way to boost visibility and connections with their owned audience, and publishers should as well.
