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As we approach the one-year anniversary of Google’s SGE experiment, rumors begin to circulate regarding a more widespread/hard launch that will take place this May.
Using a variety of our SEO tools and expertise, our team of experts rolled up their sleeves and dove in to pinpoint where exactly we could make tangible changes to their technical and content SEO that would help the client improve their rankings with Google products.
In the past, the client positioned the newsletter signup module at the article's end based on the rationale that readers reaching the bottom, having read through the entire piece, would be more inclined to subscribe. This placement strategy placed the signup prompt below the recommended content sections, thereby positioning the subscription invitation further down the page.
Google and Yahoo are certainly shaking things up! Starting in February 2024, the two will require email senders to follow new sender guidelines to improve the email experience for both senders and recipients. These deliverability requirements will mandate bulk senders to use DMARC authentication, provide easy unsubscribe options, and comply with a designated spam threshold. At TFD, we constantly tout the best email practices and data hygiene to our clients. While the words DMARC and spam threshold may seem like a lot to digest, these requirements have consistently been recognized as best practices for email marketing. Evaluating your current status will help you determine whether you are on track or need a plan to enable these changes before the deadline. We're here to help you understand what is needed and guide you through the necessary steps.
For media organizations and publishers looking to block ChatGPT and other products from crawling and accessing their content, there is a very easy solution to put in place.
The most valuable leads can be nurtured through targeted communication, personalized content, and engagement strategies, ultimately increasing the likelihood of conversion. Read more to learn how TFD helped an aviation publication find more engaged leads through a paid media strategy.
