We are actively accepting new projects. Let’s talk if you want to build a deeper connection with your audience.
Before digital privacy became the hot topic of interest, everyone was talking about reader revenue models. Almost every publisher in the country was considering how to incorporate reader revenue plans. One of the first companies to take a firm stand on requiring payment for their content wasThe Information. If you aren’t familiar with the technology-based news organization, you should check them out and take a peek at their unique membership model.
NextDoor and Google AMP. As reported by Digiday, Reddit has both “intrigued and confounded publishers for years. With their new profile pages and relaxed content sharing rules, the platform primed for audience interaction, could provide a new space for authentic audience interaction.” And while NextDoor doesn’t have an existing program for publishers, there partnership with the Washington Post could be a sign of what’s to come. And let’s not forget Google AMP, who has been looking to improve publisher relations even before the Facebook algorithm change.
Join us as we welcome Lauren Frappier to the Twenty-First Digital team. As our digital marketing manager, her efforts and energy will help us improve our performance and scalability as we grow.
Lauren comes to us from the University of Oklahoma. There, she helped guide the university’s strategic communication tactics, writing news releases, statements, and speeches for OU’s president and executive officers.
Facebook rocked our world a few weeks ago when it announced plans to cut back on publisher content inside its news feed, but the changes Facebook quietly made to its branded content guidelines last month have the potential to impact more than just traffic.
According to the new guidelines, which are scheduled to go into effect on March 1, page owners are not permitted to accept “anything of value” in exchange for sharing content that they did not have a hand in creating through their pages.
Google is making a major change in Chrome and punishments for violation are pretty severe. Beginning February 15, Google Chrome will begin forcing websites to abide by new ad standards by blocking all ads including those served by Google, on websites not in compliance. Translation: Google is now telling you how you can monetize your site.
Digital marketers, social media managers and the like have been acutely aware of the announcement made by Facebook on Thursday. Prior to the announcement, we knew, that Facebook knew, it had a problem. With growing conversations about the role Facebook played in the election and continues to play in the dissemination of fake news, Facebook has been under siege. And while publishers waited in the wings, keeping a hopeful eye on The Facebook Journalism project, Facebook has finally drawn their line in the sand. They are not a media company, nor do they want the responsibility as such. They are not publishers nor do they want the responsibility as such. And their algorithm will now mirror this newly found sense of self (essentially favoring your friends and family content over news outlets). So now we know. Fortunately for us, we are publishers, we are media companies, and we’ll take it from here, Mark.
