Digital Marketing Blogs by TFD

Jan 10

Jan 10 Peer Groups

We’ve all become hyper-aware of the echo chamber (particularly within our social media channels and news outlets). According to techopedia, an echo chamber is, “a situation where certain ideas, beliefs or data points are reinforced through repetition of a closed system that does not allow for the free movement of alternative or competing ideas or concepts.” I think we can all agree it’s a bad thing, right? And while we have cleaned up our Facebook channel or diversified our news outlets to combat such insular thinking, have we taken the same hard look at the business peers we surround ourselves with? If we are the average of the five people we spend the most time with are we spending time with the right people?

Jan 10

Jan 10 Recap of Digiday's Adweek Member Event

Chelsey Shockley

Digiday managing director Shareen Pathak hosted a rapid-fire round of wired vs. tired concepts, phases, and trends in the industry with a guest panel of executives. The panel included: Jenny Wall - Gimlet Media’s chief marketing officer, Vimla Gupta – Equinox’s chief marketing officer, Sam Olstein – GE’s director of global innovation, and Adam Leibsoh – GIPHY’s chief operating officer.

Jan 10

Jan 10 How to Lose a Subscriber in 10 Days

Lauren Frappier

In 2018, an email is the beginning of a digital relationship. So, when someone voluntarily gives you theirs, it’s a pretty big deal.

In fact, it’s almost the same thing as giving your number to a cute stranger you met at the grocery store. In that moment of optimistic spontaneity, you’re hopeful. Hopeful that things will go well, they send you messages you care about, and that you’re ultimately interested.

Jan 10

Jan 10 A Recap of HubSpots INBOUND and an Introduction to the Flywheel

Ash Considine

Two weeks ago the TFD team and a few of our closest friends (23,998 of them) gathered at what felt like the biggest marketing conference in the world, INBOUND. Presented by Hubspot, the event featured big names like A-Rod, Deepak Chopra , Lena Waithe, and representatives from companies such as MAC, WeWork, Airstream, SoulCycle and more. Below are a few major takeaways and themes from the event that we thought worth sharing.

Jan 10

Jan 10 3 Ways You're Pissing Off Your Audience

Chelsey Shockley

The three unsavory audience development mistakes you’re (probably) already making and how to solve them.

You’re finally in the last round of asset design after arguing with six different team members about which color to make the button, where to place the logo, whether the green background is TOO green—all in an effort to deploy a beautiful campaign that’s going to make it rain new audience members.

Jan 10

Jan 10 Meet Natalie Paschall!

Lauren Frappier

We have some big news to share. Twenty-First Digital has added a new team member, Natalie Paschall. A right-brain problem solver with a little splash of creativity, she brings a love of analytics and data-driven solutions to our growing team. She graduated from the University of Texas where she studied biology and math, where she became one of the resident experts on identifying tadpoles.