Have you ever wondered how we came about? Or maybe why our name is Twenty-First Digital (which we often shorten to TFD)? With our one-year anniversary hitting in the month of January, it seemed like a good time to tell the story of our business, our philosophies, and our mission.

The beginning of a new year is a time ripe for predictions. For media and publishers, 2019 has the ability to be just as (if not more so) bumpy and action-packed as 2018. Here’s where TFD thinks the biggest moves will be this year.

Some trends are a flash in the pan and some have a lot more staying power. (Who could forget the fidget spinner?) As much as we are marketers, we are also consumers, too. Thanks to platforms like Instagram, Amazon, and Netflix (to name a few), the way in which we communicate to consumers is always changing and improving. And the consumer expectation is, dare we say it, higher than ever. Personalization isn’t a surprise anymore, it’s expected.

We’ve shared a round-up of trends and strategies that popped up in 2018 that have the power to potentially change the landscape of digital marketing and audience development in 2019 and beyond.

Paywalls are everywhere right now. Whether it’s the successful pioneers and veterans, or the new kids on the block, everybody is talking about them, considering them, or building them. That, and the membership model, which may or may not involve a paywall, of course.