Hosts with the Most

Hosts with the Most

Lauren Frappier

Can your audience developer host an epic party?

Audience developers are the party hosts of your brand, the Martha Stewarts of strategy if you will. And just like Martha, we don’t necessarily plan every single detail (prepare the food, set up the tables and chairs, or valet the cars), but at the end of the day, audience developers are responsible for greeting guests at the door and checking in to make sure everyone is having a good time. With this mindset, here a few suggestions to help throw your next epic “event” your audience will love.

HubSpot, Technology, and Automation for Publishers

HubSpot, Technology, and Automation for Publishers

Natalie Paschall

Twenty-First Digital relies on quite a few tools to do our jobs (some better than others), but one of our most treasured tools is HubSpot. It’s our job to help our clients cultivate their sales funnel to convert website visitors to leads and leads to subscribers. Connecting the dots across platforms, from Google Analytics to individual email engagement (and every customer touchpoint along the way), isn’t an easy task.

Newsletters Killing the Game

Newsletters Killing the Game

Ash Considine

In a complex digital environment, newsletters remain the anchor of a brand’s digital relationship with its consumer. From fleeting pageviews to shifting social algorithms, email serves as the ultimate relationship vehicle between client and customer. From idea to inbox, here’s a roundup of newsletters slaying the game. #inboxspo

The Dilemma with Apple

The Dilemma with Apple

Melissa Chowning

Unless you’ve been under a rock this week you’ve undoubtedly heard about Apple’s radical changes in its Apple News+ product; one that puts publishers in a bit of a pickle.

Publishers are no stranger to having to manage content distribution. Whether managing the newsstand channel or ensuring your ducks are in a row for the United States Postal Service, we’ve been playing by the rules of the gatekeepers for decades.

But now we’re in the digital era, of course, and we’re wrestling with Facebook, Apple, and Google for distribution outlets. The consumer moved online, and these became the new (additional) players publishers have to manage.

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