TFD Blog Series: Marketing Funnel + Content SEO

TFD Blog Series: Marketing Funnel + Content SEO

Melissa Chowning

The funnel, the flywheel, ecosystem, the-WTF-are-we-doing-diagram. Whatever you call it, we’re all on the same mission: Convert, convert, and oh yeah, convert. What are we converting to? For some of you it’s leads, some members, some paywall customers, some event attendees. Whatever our conversion metric may be, we’re all on the same path, and we’ve got all the tea on making conversions happen. Over the next few weeks we’re going to walk you through how and why to optimize each precious element of the path to conversion. First up? Melissa with SEO. Think a friend could utilize the info here? Make sure you encourage them to sign up here. We’ll also be highlighting some takeaways in our social channels so be sure to follow us here and here.

Best Practices for Creating a Facebook Group

Best Practices for Creating a Facebook Group

Natalie Paschall

We all belong to at least one Facebook group, right? Whether you use them for marketing support, neighborhood swaps, parenting support … you name it, there’s a group for it. Mark Zuckerberg told everyone at F8 that Facebook is currently focusing on building both public and private communities online. They’re working at bringing Facebook groups to everyone’s attention, spending big ad dollars on national commercials (queue the tears), paying for advertising on Google, and back in April they redesigned their whole app to center around groups and events. 

Sweepstakes, Contests, and Giveaways ... Oh, My!

Sweepstakes, Contests, and Giveaways ... Oh, My!

Natalie Paschall

From Cutest Pets to Holiday Giveaways, many publishers run contests as a way to engage with their audience, build their brand, increase email acquisition and drive revenue. Running a successful contest series requires a lot of prep work. We don’t want to put ourselves in a Fyre Festival situation where tents are getting set up as guests begin arriving, do we? To avoid any “SOS” moments, consider these helpful tips when planning your next contest.

Announcing TFD X CRMA Webinar

Announcing TFD X CRMA Webinar

Natalie Paschall

Mark Your Calendars for June 20!

TFD has teamed up with CRMA to put on a webinar, Paid Social for the Audience Developer with Natalie Paschall of TFD, curated specifically for the publishing industry. We'll break down strategies to help grow your email list, drive traffic, capture leads and advertise subscriptions efficiently for all budgets. Click the link below to hold the spot on your calendar, and we'll follow up with the official invite when it's posted.

Using Evergreen Content as an Audience Development Strategy

Using Evergreen Content as an Audience Development Strategy

Melissa Chowning

It’s not uncommon to hear from publishers, “what is the best tactic in audience development right now?” The answer we give is one that always applies despite trends, tools, and even new technology: good, quality content that your target audience wants to read. 

There is no greater marketing tool than quality content. If you don’t have that, little else is going to work to develop a strong audience for your brand. And of the quality content that publishers have, evergreen content is the crown jewel. 

Load More