The impact of Apple’s Mail Protection Privacy is here (for real this time!)

The impact of Apple’s Mail Protection Privacy is here (for real this time!)

Ash Considine

Despite Apple implementing its Mail Protection Privacy (MPP) with the iOS15 update in September 2021, many TFD clients didn’t see an immediate impact to their open rates. Perhaps it was a slow adoption from end users implementing the new update, or a lag in the functionality of the actual update (seems unlikely), but most of our clients were blissfully unaware of what MPP was doing to one of their most sacred metrics. Come the end of December, the tides changed. What we initially dismissed as declines due to Black Friday/Cyber Monday or holiday fatigue (some of which could also be a contributing factor), was in large part the reality of MPP hitting marketers with a harsh new 2022 reality.

Marketing 'Icks'

Lauren Frappier

If you don’t know what an ‘ick’ is, you likely don’t spend much time on TikTok or you’re not around many Gen Xers. If you do something more productive with your free time than scroll TikTok, allow me to share Urban Dictionary’s definition of an ick:

2022 Predictions

Melissa Chowning

Predictions for the year? Ha! I don’t have predictions for next week. But, as we embark upon a new year, it feels fitting to make some thoughtful predictions for what we expect to see this year. First of all, it is an optimistic (albeit challenging) time for media organizations. There are so many ways for media organizations to diversify their revenue streams. From email and affiliate marketing to virtual events, there are so many more ways to drive revenue than there was 10 years ago. And as a broader prediction, I suspect (and hope) that publishers will continue to do exactly that – diversify revenue streams. We’re also going into the last year of the third party cookie, a year when publishers should invest heavily in building their first-party data strategy and position their business for what comes in 2023. The collection of first-party data will equip media organizations to pursue those diversified revenue streams.

Our Guide to Launching a Referral Email Marketing Program (Part 1)

Ash Considine

The Skimm walked so the Morning Brew could run. Is it your turn to take the baton?

With the launch of the Skimm in 2012, publishers were introduced to a whole new competitor: newsletters-as-a-product. This new editorial product did not have a content-filled website, print products to pull stories from; it was just a newsletter built to be entirely engaged with within the inbox (🤯).

Fast forward 9 years, standalone newsletters like the Skimm and Morning Brew are the industry gold standard in email marketing. They have changed the appetite for how news and information are presented (enter: news with personality) and have introduced marketers to a modern take on an old tactic—referral marketing programs.

2021 INBOUND Recap

Ash Considine

New HubSpot Product Releases:

HubSpot Payments: (!!!) We're really jazzed about this one at TFD. With the launch of HubSpot’s payments feature, you can deliver a delightful and connected buying experience from your CRM. This feature is built natively within HubSpot — so it's easy to embed payment links into emails, quotes, websites, or live chats for faster delivery and more streamlined collection.

Sandboxes: Well, this is genius. Sandboxes are production-like portals that mirror your HubSpot portal so you can explore new features and test new ideas that will impress your customers and set your team up for success without impacting your current set up or flow.

The Anatomy of a Welcome Workflow

The Anatomy of a Welcome Workflow

Lauren Frappier

¡Bienvenidos! Bienvenu! Welcome! Whatever your preferred greeting, welcoming folks to your brand is more than just polite, it can be lucrative, too.

Now that we have your attention…👀

At TFD we refer to this automated email series as a ‘welcome workflow’. (I know, revolutionary.) And the idea behind a welcome workflow is to set up an automated email series to introduce yourself/share your value proposition to new eyeballs no matter how those eyeballs got there (i.e. event registration, newsletter subscriptions, form completion, etc., etc.) And what makes one successful? Like most things, it's a balance of art and science, one that we’ve spent years optimizing and perfecting for our clients. We plan to dive even deeper into the anatomy of a successful welcome workflow (data, examples, and more) and our upcoming TFD Talks on Friday, August 27th at 12 p.m. CST/1 p.m. EST. We’ll also give away a ticket to INBOUND then too, so tell all your friends to register (and attend)!

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