We are actively accepting new projects. Let’s talk if you want to build a deeper connection with your audience.
In addition to behind-the-scenes work to boost the content organically, the team crafted a complementary strategy for paid search. The objective was to optimize space on the Search Engine Results Page and meet the user with answers at the exact moment they are seeking information.
Website pop-ups work. For Twenty-First Digital’s clients, pop-ups remain the number one source for email acquisition - accounting for 50-70% of all new newsletter sign-ups.
Would it be possible that advanced creative, language, and call-to-actions could further increase the capturability of site pop-ups? Can we take it to the next level?
Released in 2021, the introduction of the HubSpot Payments tool unlocks new potential for publishing clients using HubSpot. With the addition of Payments, HubSpot is now outfitted “to delight the customer from first payment to final transaction.” For some HubSpot users this may mean no longer needing to pay for an additional service in order to accept payments, but for others, this new upgrade may enable removing an additional tool from your marketing tech stack altogether–😮. Here are five ways we think the HubSpot Payments tool can serve publishers.
For many publishers and news sources, entering the SEO arena can be daunting. At this point, many of us have heard the phrase ‘SEO’ tossed around in casual conversation and don’t deny that it is an important aspect of our digital strategy, but can’t pinpoint exactly why it is important and/or don’t know where to start.
Gone are the days when an out-of-the-box Google analytics configuration is all that was required to track your online audience effectively. As every product and service in the world around us becomes more customized, so do our data insights.
Google has announced that GA4 will soon replace Google Universal Analytics (UA), and that UA will stop processing new hits starting July 1, 2023.
Brands and publishers are always looking to grow their newsletter lists in a cost-efficient manner and targeted way. No matter how you monetize your audience, an email capture is a key step before monetization so it plays a vital role in any audience development strategy. Because of this, we are always looking for experimental and new ways to accomplish this goal on behalf of our clients. Recently, we partnered with one of our regional publishing magazine clients in an effort to significantly increase their email newsletter lists.
