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The most valuable leads can be nurtured through targeted communication, personalized content, and engagement strategies, ultimately increasing the likelihood of conversion. Read more to learn how TFD helped an aviation publication find more engaged leads through a paid media strategy.
As we move into the holiday season and time seems to speed up, it's essential to prepare for 2024. If there's one thing we know, from our finger on the pulse of the publishing industry and the audits we complete for small to large publishers, the digital landscape is changing quickly, and not everyone is prepared. Are you?
In years prior, Google had considered familiar factors when it came to deciding which pages would dominate SERPS. Pre-2012, backlinks were the surest way to exemplify your website’s authority to Google. Then came the Penguin update which down-ranked websites that had unnatural/spammy links. In 2013, Google’s Hummingbird update combated a formerly favored SEO tactic–keyword stuffing–by focusing more on user intent as opposed to keywords solely. In 2015 the search engine deprioritized websites that lacked mobile-friendly user experiences with their Mobile update.
Generating more revenue for this multi-city publisher meant motivating and tracking sales representatives across the country. TFD migrated the client to HubSpot Sales Hub, customized their portal, and gave them the ability to set up detailed sales commission plans and track revenue.
It’s referred to as the cockroach of the internet for good reason - email has yet to be killed. Here’s why it’s our favorite internet darling, from the standpoint of a digital marketer, and the threats to look out for.
We polled our team members to understand what working from home means to them. The consensus is evident: we see ourselves as people who work rather than workers who live. In this summary, we'll explore the perspectives of our team members.
